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December 19, 2006

Managing Transitions Within Your Organization

by Lee

At kasina, we do weekly book reports where a member of the team can share a book that they've read with the team. For my most recent report, we discussed "Managing Transitions: Making the Most of Change" by William Bridges. Among the many interesting points that the author made was the distinction between "change" and "transition." Change is situational while transition is psychological, and most firms fail to effectively manage transitions.

Some common situations that I have seen at asset management firms illustrate the importance of effectively managing transitions:

  • A new corporate brand was announced, but the firm's marketing efforts have not changed because the team has not let go of the old brand identity that they have worked with for years

  • Hybrid wholesalers were introduced into half of the firm's territories, but the external and internal wholesalers lack a clear vision for how to work with the hybrids in the new environment

  • The National Accounts team has been tasked with taking a more strategic role in the firm's distribution efforts, but despite organizational changes everyone continues to operate exactly as they had before

    Firms should take several steps to avoid these types of situations, including identifying who is losing what due to the change, ignoring rationalizations to avoid communication (e.g. "They don't need to know yet. We'll tell them when the time comes. It'll just upset them now."), and creating temporary systems to manage the "neutral zone" that occurs during a transition.

    For a brief recap of the book's concepts, you can download my presentation.

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