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kasina to Cerulli: The Internet *Is* Strongly Correlated With Sales Flows

by Mike Ma

There's no evidence that the Internet is increasing sales flows. - John Payne, Cerulli Associates

The "Looking Back" feature of the this morning's Mutual Fund Wire highlighted an article from 2002 entitled "How Does This Web Thing Work, Anyway?" with this quote from Cerulli in it.

The timing was ironic for this quote to appear since the study we released today makes a strong case that the Web not only helps sales, but it can also work with the sales people who are selling funds. I believe that this is very important stuff given the market we are all working in. A picture is worth 1000 words, so I will just show you a chart from the study. The x-axis (kasina Web Index) contains various firms' performance in our last Top 10 Web Sites for Financial Intermediaries study and the y-axis measures wholesaler scale, which we define as (firm intermediary-distributed AUM)/(total number of wholesalers).

I don't mean to start any industry consulting firm beef, but the timing of this article needed to be mentioned.

If anyone wants to discuss, please drop me a line at mwma (a t ) kasina dot com