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Ivy, JPMorgan, & MFS Lead Critical Categories in the Q2 FA Vision Benchmarking Survey

by Lee Kowarski

While I always caution asset management firms not to simply copy what they see competitors doing, it is always important to understand best practices. Managers can certainly learn from efforts that resonate in the minds of advisors. To that end, kasina's 2nd Quarter FA Vision benchmarking survey gathered responses from 3,162 financial intermediaries between April 29th and June 11th, 2010. As we do twice per year, we asked intermediaries about their investment behavior and asset allocation, as well as firm-specific topics, such as wholesaler effectiveness and brand perception.

Among many other findings, some of the firms that scored the highest in the Q2 survey were:

• Most Advocates for the Firm (highest % of intermediaries that would strongly recommend the firm to a colleague): Ivy Funds
• Most Advocates for the Firm's External Wholesalers (highest % of intermediaries that would strongly recommend the firm's externals to a colleague): MFS Investment Management
• Most Advocates for the Firm's Internal Wholesalers (highest % of intermediaries that would strongly recommend the firm's internals to a colleague): JPMorgan Asset Management
• Best Sales Literature: American Funds
• Best Sales/Building-Building Ideas: MainStay Funds

If you think that your firm belongs among the leaders, send me an email to discuss being included in the next survey. And if you haven't already, you should subscribe to the FA Vision "Nugget of the Week" newsletter, to receive weekly insights on what advisors think about your competitors and the asset management industry as a whole.